# Improve AI Discoverability & Accuracy

**Description**  
Understand how AI models represent your business and continuously improve how you are found, cited, and described.

**Estimated Read Time**  
4 minutes

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## Overview

AI models shape how customers discover and evaluate your business.

If your information is missing, incomplete, or inconsistent, it affects how you appear in AI-generated responses.

This workflow helps you:

- evaluate how AI models represent your business  
- identify gaps in coverage and accuracy  
- improve how often and how well you are cited

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## Step 1 — Evaluate Representation

Go to **Visibility Trends**.

Review how AI models respond to your prompts.

Focus on:

- whether your business is mentioned  
- whether it is cited as a source  
- how often competitors appear instead

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## Step 2 — Identify Gaps

Go to **Content Remediation**.

Prioritize prompts where:

- your business is not cited  
- competitors are cited instead  
- responses are incomplete or unclear

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## Step 3 — Prioritize Opportunities

Start with prompts that:

- relate to core products or services  
- influence customer decisions  
- appear frequently across models

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## Step 4 — Repeat Regularly

AI model behavior changes over time.

Continue to:

- monitor Visibility Trends  
- review new gaps  
- expand your prompt coverage

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## Outcome

Over time, you will:

- increase discoverability in AI-generated responses  
- improve accuracy of how your business is described  
- strengthen your position relative to competitors

## Related Guides in Getting Started

[Guide\**Generate & Publish Verified Content**\Create, review, and publish structured content that AI models can use as a reliable source.\Senso Editorial Team 4 minutes read](/content/guides/generate--publish-verified-content/index.html)

[Guide\**Glossary**\Key terms used throughout Senso to help you understand how AI models discover, represent, and cite your business.\Senso Editorial Team 3 minutes read](/content/guides/glossary/index.html)

[Guide\**Brand Kit Setup Guide**\Set up your Brand Kit using your existing website content to define how your business should be represented across AI-generated content.\Senso Editorial Team 6 minutes read](/content/guides/brand-kit-setup-guide/index.html)

## Ready to implement these strategies?

Start optimizing your AI visibility with Senso.ai's comprehensive platform.