# Glossary

**Description**

Key terms used throughout Senso to help you understand how AI models discover, represent, and cite your business.

**Estimated Read Time**

3 minutes

* * *

## Core Concepts

**AI Discoverability**

How easily your business is found, included, and cited in AI-generated responses.

* * *

**Generative Engine Optimization (GEO)**

The practice of improving how AI models represent your business by making your information structured, accessible, and usable in generated answers.

* * *

**Verified Context**

Structured, approved information about your business that AI models can reliably use when generating responses.

* * *

## AI Representation Metrics

**Mention**

When your business appears in an AI-generated response.

* * *

**Citation**

When an AI model references your business as a source in its response.

* * *

**Share of Voice**

The proportion of AI responses in which your business appears compared to competitors.

* * *

**Sentiment**

The tone or framing used when AI models describe your business (e.g., positive, neutral, negative).

* * *

## Platform Components

**Prompt**

A question or query used to evaluate how AI models respond (e.g., customer-style questions).

* * *

**Visibility Trends**

A view showing how your business performs across prompts over time, including mentions, citations, and share of voice.

* * *

**Content Remediation**

The process of identifying gaps in AI representation and generating content to address them.

* * *

**Remediate Content**

The action of generating structured content based on a prompt, your Knowledge Base, and your Brand Kit.

* * *

**Drafts**

A staging area for content that requires review before publishing.
Content is saved to Drafts when a reviewer is assigned.

* * *

**Publish**

The action of making approved content available on machine-readable domains so AI models can access and use it.

* * *

## Inputs

**Knowledge Base**

Your internal source of truth, including product information, FAQs, and documentation used to generate accurate content.

* * *

**Brand Kit**

Defines how your business should be represented, including tone, voice, positioning, and key messaging.

* * *

## Outputs

**Structured Content**

Content formatted to be easily understood and used by AI models.

* * *

**Machine-Readable Domains**

Domains where published content is hosted in a format that AI models can access and cite.

* * *

## Key Idea

**AI models run on context, not content.**

Without structured, verified context, your business may be misrepresented, overlooked, or inconsistently described.

Senso helps you control that context.